How USB Sticks Cause Data Breach, Malware Woes

Half of businesses have lost sensitive or confidential information due to USB memory sticks, with many incidents involving those infected with malware.

By Mathew J. Schwartz InformationWeek
August 08, 2011 05:15 PM 

In the past two years, 70% of businesses have traced the loss of sensitive or confidential information to USB flash memory sticks. While such losses can obviously occur when the devices get lost or stolen, 55% of those incidents are likely related to malware-infected devices that introduced malicious code onto corporate networks.

Strategic Security Survey: Global Threat, Local Pain(click image for larger view and for full slideshow)

Report: USB Drives create a security risk

Kingston Digital reports nearly 50 percent of organizations lose confidential data on the device  

By Schardé Vallone Published: 

August 09, 2011 01:55 PM

Kingston Digital Inc. (KDI), the Fountain Valley-based Flash memory affiliate of Kingston Technology Company Inc., released the results of a study conducted by Ponemon Institute ponemon.org. The study, which looked at USB Flash drive prevalence and security risks in businesses, surveyed a group of 743 IT professionals and IT security practitioners from global companies based in the United States. All of the firms recognized the significance of USB drives from a productivity perspective and warned against the lack of organization and regulations concerning the security of such data storage tools.

Music From USB Device

Easily transferring music from USB device to computer can save you time and money. How? Well, considering the alternatives you'll soon find that file transfer via USB is a lot easier than via CDs, and a lot cheaper than via Zip drive.

• Transfer your music or data files onto your PrintUSB.com flash drive after plugging in your drive into the USB slot on your laptop, PC, or Mac. Your computer should notify you that a third party device has been plugged in.
• Transferring a large number of files can take some time, but you can do so very easily. Depending on your computer, it can be as simple as a few clicks or by dragging the files to the third party device folder on your desktop. Our collection of large capacity drives up to 32 GB provide more than enough space for just about any music collection.
• Don't forget: Keep your USB drive plugged in during transfer, and DO NOT take out the drive before its done uploading the data.

Printed USB drives – Get Your Messages Across

The latest in the never ending range of promotional products currently available are printed USB drives. From big corporations, small & medium companies, to individuals, these printed USB drives are fast becoming indispensable marketing tools. They also make for good corporate gifts in that they ensure a customer’s name  reaches a  wider audience. Furthermore, these same drives can also be used by individuals such as aspiring   musicians, entertainers, artists, writers as well as countless others who can make the most of the huge storage capability offered in these drives, which can, be used to showcase their talent in a very easy and accessible  manner. And the best part is that with printed USB drives, they can get their messages across and leave a lasting memory thanks to the inscription on the drives, which act as a constant reminder of the said company. 

There are a wide range of design options to choose from when selecting a design.

Customized flash drives: Unique promotional gift item

Customized flash drives are also commonly referred to as computer flash drives, Custom Flash Drives, Customized usb flash drives, flash drives, and Promotional Flash Drives.

As is readily known, promotional items are highly useful marketing tools in that they help bolster brand awareness, and in doing so, make an invaluable advertising product. There are a huge variety of promotional items available to choose from in this day and age. Commonly used promotional items include pens, mugs, calendars and watches.  These days, in order to have an edge over competitors it is highly recommended to take advantage of such promotional gift items. One such item available is a Customized flash drive, which offers several advantages over conventional and generic promotional products.

Customized Flash Drive

These days, most of the growing companies use customized USB flash drives as a marketing instrument that portrays the image of a technically advanced company. Companies believe these drives make excellent promotional items. Creating an impact on the target customers is easy with the use of a customized flash drive promotion.

The advantages of using a customized flash drive as a marketing tool is quite remarkable. If you order customized flash drive promotions in bulk, they become very affordable. The main attractive feature of  using a promotional customized flash drives is that you can have your organization's name and logo printed on it.  Users will see your logo every day.

How to promote your business through branded USB flash drives

The new inventive, and sophisticated way to market you're business is by promoting your business through your own personally designed, own business, branded USB flash drive! It is the perfect solution to sending data about your business to your most valued customers. It will highlight you're desire to succeed, your marketing skills, and the sophistication of your business now and in the future.


The lack of rattling parts combined with a durable, robust, design make USB Flash drives really great marketing tools. They'll hold everything a regular drive will hold; music, video, photos, applications, presentations, etc.